May I have a word?
Sometimes as responsible managers we have to do what’s needed rather than what’s easy. This month’s topic for CPrintips™ is a perfect example. As we search the web looking for a specific bit of information, we may inadvertently find something that would be especially useful for marketing or prospecting or communicating. It is so simple to use Control P to print or Control C and V to copy and paste the information into a file. As I said, that’s the easy part. The not-so-easy part? Requesting permission for its use from the author.
We’ve long advocated collecting ideas in a swipe file to be used at a later time for brainstorming. But that’s different than presenting the work of others as if it is your own (plagiarizing) or engaging in copyright infringement.
If you find the work of others to be exactly what you need, contact the author and request permission for use. Not only is it a good business practice, it is a great compliment and ultimately, the right thing to do.
Back to Copyrights in the Digital Generation