Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Font and Typography Vocabulary

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Font and Typography Vocabulary Definitions


Alphabet length
: The length of an entire alphabet, A to Z, set in one row. The alphabet length of a font varies depending on the weight (i.e., light, medium, bold, black).

Body type: Type used for the main body of the page; usually measuring between 8 and 14 points.
Dingbats: a font consisting of symbols and line art images.

Display font: Type 16 points or larger in size. Also called headline type.

Ellipsis:
also known an elliptical periods, indicate the omission of text or an interruption or hesitation. The classic ellipsis is four spaces separated by three periods. The space at the beginning or end provides spacing between the ellipsis character and preceding or following text, including punctuation.

Em: Originally, a space equal to the size of a 12-point capital letter M. Now, the square of the body of any size type (10 points wide for 10 point type). Also a measure of type height on the web.

En: Half the width of an em space.

Helvetica: the name of a font that is a registered trademark of Linotype-Hell AG; derived from the Latin name for Switzerland.

Kerning: To adjust the spacing between individual pairs of letters. See also: tracking

Leading (pronounced led’-ing): The space between rows of type. Also called line spacing. Originally, thin strips of lead were inserted between lines of type to add space and make the type easier to read – hence the term leading.

Monospaced font: a font whose characters are all the same width or pitch (the number of characters in an inch. Common pitch values are 10 and 12.) Contrasted to proportionally spaced fonts whose character widths vary depending on the shape of the character.

Pica: A measure of type size. One pica equals one-sixth of an inch.

Point: A unit of measure. Twelve points equals one pica. Pica was once the name given to 12-point type, and a 12-point capital letter M was exactly square.

Tracking: To adjust letter spacing for an entire range of text (such as a headline or paragraph). See also: kerning.


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

Featured Product

News Feed
Twitter
  • Artist and Illustrator. by ArtByRachelCard #printing https://t.co/L0WhQ3ahkeSat Nov 25 03:04:02 2017
  • Labels & Labeling #printing https://t.co/DanzJX10wgSat Nov 25 02:04:02 2017
  • Know What To Post On Social Media Every Day! #marketingtips https://t.co/Okze4Sc8M8Sat Nov 25 01:04:03 2017