Creating trade show Graphics in Sunnyvale
When creating trade show graphics, remember this principal: keep it simple. The purpose of the graphics is to attract attention and hold it long enough to deliver the marketing message. This is best accomplished by a clean, simple design and a color palette that works with it to increase viewer comprehension.
Be especially careful when selecting fonts. Decorative fonts, while interesting and eye-catching, can be very difficult to read or may not render well in the large point size needed on a banner or sign. Changing fonts too often may cause the graphics to look messy or haphazard. Select fonts that are easy to read in the large point sizes required for viewing from across an aisle or from an oblique angle.
White space or background color is a good way to balance text and visuals and can be used to draw the eye to important elements of the design. Also remember to keep the important visual elements high enough so they can be seen above the heads of booth visitors.
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