Sunnyvale Trade Show Vocabulary
ASI: an acronym for Advertising Specialty Institute, a membership organiza- tion that is the largest media and marketing organization serving the advertis- ing specialty industry.
Decorative font: a font in which the letterforms have unique shapes.
Display graphics: large-scale photographs, signs, banners, posters and other eye- catching material used in booth displays.
Promotional products: practical, entertaining, or decorative products imprinted with a company or organization's name, logo, slogan, or message and given away.
Target audience: the demographic group for which a specific advertising mes- sage is designed.
Trade show: an event at which goods and services in a specific industry are exhibited and demonstrated.
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