Trade Show Printing Ideas for Sunnyvale Businesses
A quirk of human nature is to be attracted to things that are either larger or smaller than expected.
The unexpected size adds an element of surprise that delights and invites involvement.
You can use this to your advantage when designing a trade show brochure.
Instead of the standard 8.5 x 11 trifold, consider creating a mini brochure that is only slightly larger than a business card - 4 x 2.5 inches. With clever folding, you can create an 8-panel brochure - enough room to include a substantial amount of information into this compact size.
Starting with a flat sheet that measures 10 x 4 inches, a double parallel fold creates a front and back cover and six interior panels. As the mini brochure unfolds it will reveal first two adjacent panels measuring 5 x 4 inches, then four adjacent panels measuring the full 10x4 inches. This provides enough space to display not only text but to incorporate graphics.
If you are having trouble visualizing this, e-mail us at firstname.lastname@example.org
and we'll send you a folded sample.
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