Why Choose Express Printing in Sunnyvale
You’ve heard it often: printers differ in capabilities and specialties, so you have to know how to match what you need with what a printer can do. In this issue of CPrintips we’re helping out by presenting the top ten reasons why you can confidently pick us to be your printer.
#10: We know how to print.
Let’s start with the basics: we have a mix of equipment for printing and finishing, we maintain the equipment in good working order, we provide formal training for our operators, and we enforce production standards for quality and output. Add all these factors together and it means we can set and meet the daily production schedule.
Why does that matter? Because we can’t finish the whole job on time and correctly unless we complete every interim manufacturing step on time and correctly. And we can’t get the interim steps completed if we have unexpected equipment breakdowns or don’t have the proper supplies available when needed. It’s the job of our production manager to develop the daily production schedule and monitor throughout the day to be sure it is met.
#9: We tell you how much your job will cost.
Another basic: we provide a quotation as soon as the job specifications are firm.
We want to know before we begin production that the price fits within your budget and meets your expectations. If not, we can provide options to hit a price point or budgeted amount.
Our quotations provide details and are written in plain English so that you know exactly what the price is based on.
If we’ve misunderstood your instructions, then we can correct the quotation immediately and reach an accurate price. Because of this, we stand behind our quotations – the final invoice will always match the quotation.
#8: We invoice promptly.
We don’t consider the job to be complete until the invoice is written, so jobs are normally invoiced on the day production is completed. To avoid invoices getting lost, we mail them to whomever you designate – the person who placed the order or the accounts payable department, for example. The invoice will include your purchase order number or other internal reference you provide.
And as we mentioned in #9, it will always match the quotation.
#7: We commit to a due date and deliver on time.
Because of our production control system using interim due dates, we can provide a firm commitment for completing the job. We’ll also provide you with interim due dates for things you may be providing to us such as a Word file of text; photographs; a mailing list; a postage deposit; or a completed proof. We’ll also remind you as your deadline for turning things in approaches.
#6: We let you know what’s going on.
We confirm receipt of your inputs so you don’t have to follow up to be sure we have them. If you have submitted a file, we open it, analyze it, and report back saying that the file is accepted into production or letting you know any problems we’ve encountered. When a job has many manufacturing steps, we provide a periodic status report so you know how the work is progressing.
If we encounter an unexpected problem during production, we let you know right away so together we can develop options. We do this anytime the due date, cost or quality of the job will be impacted by the problem.
We also let you know about all the things we do
– about <here insert a list of ancillary services you provide such as mailing, large format, signs, web sites, etc.>. We won’t assume you know all that we do – instead, we’ll keep you informed via our newsletter and other means.
#5: We tell the truth.
We need you to trust us, and the only way we know to build trust is by always telling the truth. We aren’t brutally honest, but we don’t beat around the bush. For example, if there is a serious design flaw in the brochure file you gave us, we will tell you and provide some suggestions. We won’t mislead you, hide things from you or make substitutions without your knowledge and permission.
#4: We find out what works for you.
The more we know about your business, your industry and your customers, the better we can evaluate whether the printed piece will serve the purpose you intend. If we understand your company’s purchasing and accounts payable systems, we will comply with those requirements and present invoices that can be processed smoothly and routinely. We will ask about hours of delivery, how to present packing and delivery slips, and where to place goods on the loading dock.
#3: We are interested in new media.
We understand the changing role of print in business communications. We know our customers and prospects are experimenting with social media like LinkedIn, Facebook and Twitter; with mobile communications to smart phones; and with web-based communications like e-letters and blogging.
We are, too! Just like you, we’re testing new media and developing a strategy for combining this with print. We understand that our job has always been to help our customers communicate with their customers and prospects so something can be sold or donated or supported. We’re experimenting with e-mail marketing, QR codes, desktop and mobile web sites, and social media marketing so we can learn and offer ideas to you.
#2: We defend print.
Despite our commitment to new media, we know for certain that print still has an important role to play. For those who would abandon print based on concerns for the environment – cutting down trees, the impact of paper manufacturing on the environment, printing’s overall carbon footprint – we offer facts, research and statistics to counter claims that print must be eliminated. We can provide objective information about the effectiveness of print, its sustainability, and its overall ROI.
#1: You deserve the best printer.
And we’re it! While other printers may try to persuade you with their production equipment or low prices, we’ve offered ten very different reasons as evidence that we’re the best value. It comes down to this: we deliver on time, keep you informed, and make it easy for you to do business with us.
So take the next step – contact Express Printing and Graphics at (408) 400-0223 to arrange for a shop tour or an appointment. We’re standing by.