Direct Mailing is a Marketing Tool for San Jose Companies
Regular readers of CPrintips® will note that we continue to include direct mail as a tool for sales and marketing,
to be used in conjunction with web-based communication. Thus a house list
– a mailing list compiled by the business or organization – is a valuable business asset that deserves attention.
There are several things to consider when developing a house list – how the list is structured
(that is, the information that will be included in it), what it might be used for beyond simply addressing an envelope
, and what software program
should be used. This issue of CPrintips® will give you some insight into the implications of the decisions you make when setting up the list.
Use your list regularly
, keep it accurate by updating whenever you get new information, and maintain discipline during data entry and you’ll have a solid foundation for communicating with customers and prospects.