Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Do Not Delete Customers From Mailing List Too Soon

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Don't Delete Customers From Mailing List Too Soon


We’ve all had this unpleasant experience: something goes wrong during a sales transaction, the relationship with the customer is irreparably harmed, and it is clear that continuing to contact the customer with direct mail will be counterproductive. The logical action to take is to delete the customer from the mail list.

Don’t.

Instead, set a flag in the mailing list to suppress mailing to this customer temporarily (even if “temporary” is many months). Here’s why: things change. The person within your customer’s company may leave or move on to another assignment. Your company may invest resources in solving the problem that caused the relationship to fail. The issue may cease to be important to your customer’s company. Whatever the reason, the circumstances that contributed to the problem may cease to exist.

Periodically review the people or companies on the suppression list. If you’ve improved your services, instituted product changes, made it easier to do business or any other change that benefits the previously-wronged customers, let them know with a phone call or a special mailing. Communicate changes for the better and keep in touch.



This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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