Environmentally Friendly Printing Vocabulary and Definitions
: an acronym for awareness, interest, desire, action. A classic model of consumer behavior that traces the sequence of cognitive events leading to a purchase decision or other action. Also called hierarchy of readiness.
: the middle of an evaluation scale. Computed by dividing the number of the numbers by the number of entries.
: the liquid remaining in the papermaking process after pulpwood has been digested into paper pulp by removing lignin, hemicelluloses and other extractives from the wood to free the cellulose fibers. Black liquor is used by the paper industry as a biofuel.
: the simultaneous generation of electricity and useful heat from the waste energy of an industrial process. One of the most common forms of energy recycling. Also called combined heat and power (CHP).
Cross channel marketing: use of one marketing channel (such as direct mail) to support another (such as e-marketing).
: a buyer interacting online with a seller by sending an e-mail or clicking a link and answering a survey.
: a management concept making all aspects of marketing communication (advertising, sales promotion, public relations, and direct marketing) work together rather than in isolation.
: forests owned by timber companies that are managed by planting more trees than are harvested.
: the middle number in a list of numbers where half the numbers are less and half the numbers are greater.
: offering customers more than one way to purchase, such as from a web site and a retail store.
: an acronym for personal URL.A web page or microsite personalized to the individual visitor. The personalization is created by using variable fields and pages from a linked database that contains information about the visitor.
: usually, 500 sheets of paper regardless of its cut size. For some heavy papers (such as cover weight) and for 11x17” cut sheets, a ream is 250 sheets.
: any natural resource (such as wood or solar energy) that can be replenished naturally with the passage of time.
: in survey research, the ratio of number of people who answered the survey divided by the number of people in the sample. Usually expressed as a percentage. Also called completion rate or return rate.
: the capacity to endure. Moving towards sustainability is a social challenge involving international and national law, urban planning and transport, local and individual lifestyles and ethical consumerism.
: a type of managed forest in which trees are planed and harvested repeatedly in a recurring cycle.