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Terry Doland, Owner
New research has been published, providing even more evidence for the idea that print remains a viable and valuable part of any marketing campaign.
FedEx Office, in conjunction with the Ketchum Global Research Network and Braun Research, conducted the third annual Sign of the Times small business survey in spring 2010. The survey respondents were small business owners employing 5 to 100 employees and whose companies generate over $100,000 in annual revenue; over 500 interviews were completed. Survey results include...
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Forests are one of the few large-scale industrial systems that are both sustainable and a contributor to removing carbon dioxide from the atmosphere. Growing forests absorb carbon dioxide from the atmosphere and through photosynthesis, convert it into a woody biomass of carbohydrates that remains stored in paper and wood products. A cubic meter of wood contains 210 kilos of atmospheric carbon.
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Average: the middle of an evaluation scale. Computed by dividing the number of the numbers by the number of entries.
Black liquor: the liquid remaining in the papermaking process after pulpwood has been digested into paper pulp by removing lignin, hemicelluloses and other extractives from the wood to free the cellulose fibers. Black liquor is used by the paper industry as a biofuel.
Cogeneration: the simultaneous generation of electricity and useful heat from the waste energy of an industrial process. One of the most common forms of energy recycling. Also called combined heat and power (CHP).
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Producing paper is an energy-intensive activity accounting for up to 25% of the cost of manufacturing. As environmental awareness has increased, the paper industry has an added incentive besides cost reduction to become energy-efficient.
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Have you been reluctant to use print for prospecting because you believe it has a negative impact on the environment? If so, you are denying yourself some pretty significant benefits. You don’t have to take our word for it, either. We present some powerful statistics derived from recent research showing the effectiveness of print as a marketing tool, as well as information about the sustainability of paper.
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One aspect of being environmentally responsible with print is to order the appropriate quantity of printed material. As a guideline for how much to order, we recommend that you maintain between a three and six month supply. More than a six month supply means that you risk having to discard marketing material that becomes out-of-date; less than a three-month supply and you may be giving up cost savings associated with a longer print run.
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