Copywriting Vocabulary Definitions for Sunnyvale Businesses
an acronym for Attention, Interest, Desire and Action, the four steps of a sales funnel.
Benefit: something that promotes or enhances well-being; an advantage.
short for robot; a software program that operates as an agent to simulate human activity. Web crawlers or spiders are an example of bots that access web sites and gather their content for search engines. Other types of bots include chatterbots that simulate talk with a human being; shopbots that locate the best price for a product; and knowbots that collect knowledge for a user by automatically visiting web sites and gathering information that meets specified criteria.
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
the art and science of writing words to promote a product, a business, a person or an idea.
a person who engages in copywriting.
a distinctive attribute.
a principle developed by business management consultant Joseph M. Juran who named it after Italian economist Vilfredo Pareto. The principal was based on Pareto’s 1906 observation that 80% of the land in Italy was owned by 20% of the population. Also known as the 80-20 rule.
an acronym for Search Engine Optimization. Describes the strategic placement and repetition of key words and phrases that appear on web site pages to promote selection by search engines.
Topic sentence: a sentence that states the main idea of the paragraph. Often appears as the first or last sentence of a paragraph.
Unique selling proposition (USP):
a real or perceived benefit of a good or service that differentiates it from competitors in the minds of purchasers. First proposed as a theory in the 1940s to explain why customers switched brands. The term was invented by Rosser Reeves of Ted Bates & Company. An example of a USP is the M&Ms slogan “Melts in your mouth, not in your hand”.
a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that indexes the downloaded pages to provide fast searches.