Should small businesses worry about CAN-SPAM?
Yes - If you are using your email to send advertisements or promotions. The CAN-SPAM Act of 2003 covers all e-mail whose primary purpose is advertising or promoting a commercial product or service, known as commercial e-mail. The Act defined requirements for commercial e-mail senders (including penalties for spamming) and gave e-mail recipients the right to request removal from an e-mail list.
For more detailed information, visit the Federal Trade Commission CAN-SPAM web site: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm.
Here are some of the highlights of CAN-SPAM:
Deceptive subject lines are not allowed. Be sure the subject line matches the content of the e-mail.
“From” lines and other Internet header information must be accurate. Send the e-mail from a real address and be consistent – always send from that address.
- The e-mail must contain a clear and conspicuous opt-out notice. Even if e-mail is free to send, you still don’t want it going to those who don’t want it.
An opt-out request must be honored promptly. You have 10 days to remove someone from your e-mail list; however, we suggest acting immediately on the request.
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