Email marketing vocabulary words
a sentence construction in which the subject of the sentence performs the action expressed in the sentence.
an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act. Legislation passed by Congress and signed into law by President Bush in December 2003. Establishes the first national standards for sending commercial e-mail.
the four process ink colors – cyan, magenta, yellow and black. The CMYK color system is used for printing but is not used in HTML.
Organic search results:
listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being paid advertisements (pay-per-click).
an acronym for pay-per-click, a bid-based advertising method made popular by Google and Yahoo!
a sentence construction that uses the object of an action as the subject of the sentence. In other words, whoever or whatever is performing the action is not the grammatical subject of the sentence.
red, green and blue, the color model used for television sets, computer screen, mobile phone displays and other digital output devices.
an acronym for search engine marketing, the activities associated with positioning a web site to maximize its exposure. SEM techniques include search engine optimization and pay-per-click advertising.
an acronym for search engine optimization, the process of promoting a web site’s ranking in the search results of a search engine.
a set of standards governing the writing and design of documents. Implementing a style guide promotes uniformity of style and formatiing. Also Known as a style manual or a house style (if developed for a specific organization).
a collection of sales, marketing and advertising material known to be effective or of interest. Used by writers to generate ideas.
A specified audience or demographic group for which an advertising message is designed.