Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Swipe Files for Small Business

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Swipe files are great tools in writing for a small business

A very useful tool for any writer is a swipe file, a place to collect examples of effective writing that comes to your attention. A swipe file can contain anything you want it to – headlines, introductory paragraphs, body copy, guarantees, interesting phrases or slogans, display ads, direct mail marketing pieces, e-mail messages, graphics, photos – anything that might serve as a future idea starter. It is a good idea to organize your swipe file into subsections to make searching for ideas easier, and to base it on hard copy rather than digital files.

Look for material for your swipe file in anything you come across that is sales-related. Instead of tossing direct mail marketing pieces unopened, take a look and see if there’s anything suitable for your swipe file. Likewise for e-mail advertising messages. The more you view and collect, the more useful your swipe file will become.

Do keep in mind that the purpose of a swipe file is to generate ideas, not to plagiarize. Your goal is to adapt the information in your swipe file to your own needs, not to copy it outright.




This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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