What is a QR Code?
QR (quick response) codes
– the 2-dimensional bar codes widely used in Japan and Europe – are beginning to appear in display ads and other printed media in the United States. QR codes may direct the reader to a web site, a personalized URL (PURL) landing page, a video or a social media page.
Here’s the benefit of using a QR code on a printed piece: the QR code makes it simple for the reader to go from the printed piece to the Internet using the camera feature on a smart phone.
Essentially a QR code adds a live link to a printed piece
that is analogous to a clickable link in an online message.
Consider incorporating a QR code into your next sales brochure or sell sheet. We can create the right QR code for the application and incorporate it into the printed piece for maximum impact without adversely affecting the design.
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