Add to your marketing mix, don't replace
With all the interest in new Internet-based ways to communicate with customers and prospects, we may forget that these tools are really new processes that add to, rather than replace, the methods we’ve been using for years.
Moreover, all these tools are tactics that are guided by the fundamentals of selling. We offer a review of sales fundamentals and suggest how the integration of new and existing technology is a stronger support for the fundamentals than either traditional or new technology alone. As we reach out to customers with more personalization, greater frequency, and more information than ever before, it is good to keep the basics in mind.
Regardless of how a product or service comes to your attention, ultimately the sale is based on trust.
The trust may be in an individual (think of ); in a company or organization (we hope you’ll be thinking of us); or it may be a combination. And here at Express Printing and Graphics, Inc.,
we know that trust is built on performance, day by day, one step at a time.