Does using paper for a direct mail campaign harm the environment?
Does using paper for a direct mail campaign harm the environment? Decide for yourself after you read about the Hanna family, tree farmers in Gifford, South Carolina.
Hanna’s grandfather started buying land in the Low Country in 1890. His forests provided a steady supply of raw material for his small mill, which produced lumber for families and businesses in the surrounding rural community. Over the years, the Hannas acquired a lot of land and continued to grow trees; the family now owns 20,000 acres.
Managing the 20,000 acres as a tree farm has had real benefits for the environment and the local economy. What was once cleared farmland that failed to produce a healthy yield of row crops is now a vibrant forest with pine trees four stories tall.
Land development has been held at bay. And the tree farm generates revenue for the Hanna & Hanna family business and its workers.
Before reflexively choosing e-marketing over traditional direct mail because of concerns for the environment, consider this:
- The raw materials for paper are renewable.
- 1.7 million trees are planted every day, more than three times what is harvested.
- Electronic devices contain dozens of minerals and metals, including gold, silver and palladium.
- Electronics have become the fastest-growing waste stream in the world.