Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Direct Mail and Paper Recycling Vocabulary

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Direct Mail and Paper Recycling Vocabulary


Makeready: the processes required on a printing press to produce the first sheet of acceptable quality.

Managed timberlands: forests (natural or planted) where trees can be cut for commercial use.

One-to-one marketing: a marketing process in which a business differentiates among its customers by demographics or buying history, then customizes communications for each individual. Don Peppers and Martha Rogers, Ph.D., are often credited with making the concept popular through their series of "One To One" marketing books.

Personalization: customizing a document by varying the text, graphics and layout to appeal to an individual prospect. Also known as customization.

Pull marketing: communications with a customer that are originated by the consumer.

Pulpwood: wood (a lot of it low or varied quality) that will be made into pulp.

Push marketing: communications with a customer that are originated by the company.

Renewable resource: a resource that can be replanted or replaced.

Response rate: in direct mail marketing, the percentage of recipients who respond. Often used as the measure of success for a direct mail campaign.

Stock photography: photographs offered for public or commercial use upon payment of a licensing fee. The stock photography industry started in the 1920s, with a company founded by H. Armstrong Roberts. At that time, it was primarily a way for professional photographers to market outtakes from commercial photography shoots.

Variable data printing (VDP):
the process of customizing the page content of a document for a specific individual by using information contained in a database.

Versioning: varying the text and graphics of a document while maintaining the design and layout for the purpose of appealing to a specific prospect group.
 


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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