From $.12 each
From $.06 each
From $.28 each
From $.0225 each
Terry Doland, Owner
Much is being made today of the decline of printing. Newspaper and magazine subscribers are dwindling; e-books are gaining in popularity; online advertising is replacing print; and printed products are being assailed as environmentally unsound. So does printing have a future? Does it have a present?
We say unequivocally: yes!
Businesses and organizations know that printing is not about the ink on the paper; it is about the target audience's reaction to it. As author, journalist and marketing consultant Cary Sherburne says, "It is not about print; it is about the most effective way to achieve the business objective associated with any given customer communication or campaign."
Print is not dead or dying, though it is changing. We'll share with you why our outlook on print is so positive.
Learn more about the value of print
Contrary to what you may have heard from proponents of various "Do Not Mail" coalitions, direct mail is an environmentally responsible way to advertise. Yes, trees are harvested to create the pulp from which paper is made. But the harvested trees are grown specifically for that purpose on tree farms known as managed timberlands. The trees are an agricultural crop, like vegetables on a farm; the trees are not cut down from neighborhood parks or wilderness areas. America's forestry and paper industries plant more than 4 million new trees each day (or 1.4 billion per year) - that's three new trees for every one harvested.
Learn more about direct mail
Makeready: the processes required on a printing press to produce the first sheet of acceptable quality.
Managed timberlands: forests (natural or planted) where trees can be cut for commercial use.
Learn more print vocabulary
In direct mail marketing, the response rate is the percentage of recipients who respond to the mailing. Response rates can vary widely by industry, though the Direct Marketing Association (DMA) in a study of 1,122 industry-specific campaigns deter-mined that the average response rate for direct mail is 2.61%. The response rate is often used as a measure of the success of a direct mail marketing campaign.
Did you know that the printing industry's lineage extends as far back as the 1400s when Johannes Gutenberg invited movable type? That's almost 600 years that printers have been facilitating communication, education, and the sharing of ideas. Knowing this, you'll understand why I don't believe that print will be eliminated, even by as powerful a technology as the Internet
If your organization is a nonprofit that needs to communicate with alumni, members or donors, you'll be interested in the results of a survey commissioned by Pitney Bowes in 2009. Conducted by International Communications Research, the survey included approximately 1100 U.S. college graduates who were asked about their preferences for receiving information from the school they attended.